• Professionalism: To transact business in a professional manner and to build    relationships based on trust.

• Honesty and Integrity: To conduct all business with the highest standards of    honesty and integrity and to be truthful and ethical in all dealings.

• Information Accuracy: To provide accurate information that complies with    Provincial regulations and advertising guidelines. We will disclose all pertinent    information and recommend the best products and services.

• Legal compliance: To comply with the spirit of laws as well as the letter.

• Customer satisfaction: To be committed to our customer satisfaction and good    faith. We will resolve all service requests and inquiries as expeditiously and as    fairly as possible. We will seek to learn from the process.

• Fair competition: To engage in fair competition by disclosing the facts regarding    available products and companies so that customers can make informed    decisions.

• Continuing education: To commit to timely completion of all continuing    educational courses, and to exceed the requirements of law and licensing    authorities. To provide professional competence in all fields in which we are    involved.